Season 2, Episode 28: Eric Cook

Banking in the Digital Age: AI, Marketing & Innovation with Eric Cook

In this episode of Jack Rants with Modern Bankers, host Jack Hubbard sits down with digital banking strategist Eric Cook, a former community banker turned award-winning digital marketing expert. Eric shares his journey from banking to founding WSI Digital & The LinkedBanker, offering insights into AI-driven marketing, website optimization, and the evolving role of community banks in the digital age.

Tune in as they discuss:

• The power of AI and automation in banking marketing
• Strategies for data-driven decision-making and customer engagement
• How bank marketers can gain a seat at the C-suite table
• The rise of search experience optimization and what it means for financial institutions
• The importance of continuous learning and adaptation in an AI-powered world