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To Follow or Not to Follow
(On LinkedIn)
Ā LinkedIn's "connections" refer to members who directly connect due to trust and familiarity. "Following" a person enables you to receive their updates on your feed without directly connecting. This is a great way to increase your reach and encourage others to follow you, allowing you to provide value to them.
As a banker, both options can help initiate a conversation with your target client. However, if you have yet to spark their interest, following them is a great way to start.
To learn more about leveraging LinkedIn's Follow feature for sales, download our eBook "To Follow or Not to Follow (On LinkedIn)," and discover how to increase your opportunities for sales conversations with prospects without being too salesy.
To learn more about leveraging LinkedIn's Follow feature for sales, download our eBook "To Follow or Not to Follow (On LinkedIn)," and discover how to increase your opportunities for sales conversations with prospects without being too salesy.
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