Episode 85: Mary Beth Sullivan

Revolutionizing Treasury and Marketing: Insights from Mary Beth Sullivan

Jack Hubbard sits down with Mary Beth Sullivan, she has four decades of service to our industry as a banker and a world class consultant, Mary Beth joined Capital Performance Group as managing partner in 1998. In this episode, they explore the critical need for sales talent in treasury management, the integration of marketing and sales, and the impact of AI on banking strategies. Discover best practices, innovative solutions, and insightful rants on how banks can enhance their growth engine, improve efficiency, and leverage modern technologies. Whether you're a banking professional or just curious about the future of finance, this episode is packed with valuable insights and actionable advice. Tune in and get ready to rethink traditional banking paradigms!