Season 2, Episode 15: Barry Trailer

The Future of Banking Sales: Barry Trailer on Process, Trust, and AI

In this episode of Jack Rants with Modern Bankers, Jack Hubbard sits down with Barry Trailer, co-creator of the Sales Performance Scorecard and founder of Sales Mastery. Together, they dive deep into the evolving dynamics of sales in commercial and business banking.

Barry shares decades of insights from leading sales training programs and conducting extensive research on the intersection of process, coaching, and technology in sales. Discover why trust remains the cornerstone of customer relationships, how AI is reshaping sales preparation, and why rigorous processes can reduce reliance on "magic" in sales success. Plus, learn about the challenges facing first-line sales managers and why prioritizing their training might be the key to unlocking your team's full potential.