Season 2, Episode 23: Tamsen Webster

The Power of Persuasive Messaging with Tamsen Webster

In this episode of Jack Rants with Modern Bankers, host Jack Hubbard sits down with renowned message strategist and author Tamsen Webster. As the founder of the Message Design Institute and a TEDx New England idea strategist, Tamsen shares her expertise on persuasive communication, storytelling, and the psychology behind lasting change.

They discuss her books Find Your Red Thread and Say What They Can't Unhear, diving into the frameworks that help professionals craft compelling messages that resonate. Tamsen also reveals her unique approach to using AI tools like ChatGPT for message refinement and explains how business leaders, sales professionals, and marketers can leverage storytelling for stronger connections and impact.